Are you still swapping your work shoes for heels and fighting rush-hour traffic to attend a seminar? That’s so last decade. Why not just fire up your laptop and jump into the metaverse events from your living room? Or even better, why not HOST the events in the virtual event space, so that you have unlimited space and a guest list more crowded than a Black Friday sale on a payday?
The metaverse is gradually becoming the go-to address for more organizations, artists, and individuals to host virtual events and make their presence known in the digital realm. As virtual reality gains more popularity, it’s introducing a novel concept that’s turning heads: Metaverse events. This digital interaction is a force to be reckoned with and here is why.
Read more: Web3 and the Metaverse – Stronger Digital Economy
Understanding Metaverse Events
The metaverse represents a series of budding 3D environments or digital realms fit for hosting unique events. Unlike popular belief, entry isn’t exclusive to those rocking their fancy VR headsets. Augmented reality (AR) gadgets, smartphones, game consoles, and computers also offer gateways. Inside, you can find an expansive 3D universe that’s both a reflection of our real world and an endless canvas for imaginative possibilities.
Metaverse events are collective gatherings focused on the metaverse’s vast landscape (seemingly endless). It’s not just an impressive tech demo at this point; it’s about the future of digital interaction, as seen in the investment interests of tech giants like Google and Apple. Once predicted to be an $800 billion industry by 2024, metaverse events discuss everything from new tech unveilings to collaborative ventures in sports, gaming, art… you name it! The key is that there are no physical limits to what can be achieved in an event in the metaverse.
Planning Your First Metaverse Event
Here are the 3 key factors to consider when planning a metaverse event. For the sake of clarity, let’s assume you are a crypto and NFT expert with your own project and want to host a metaverse event. Feel free to change the example with whatever you are!
Set an Objective & Theme
Start with a purpose. What do you want to achieve with your event? Whether it’s to inform, amuse, or a blend of both, your core intent will mold the setting and vibe of your event. Is it NFT trends you are interested in? Then create a virtual NFT gallery, perhaps with an in-built marketplace.
Know Your Audience
Tailor-fit the experience. Understanding your audience’s expertise and interests is crucial. If you’re hosting novices in the crypto realm, perhaps a virtual info-booth elucidating blockchain newbies would be ideal. Conversely, for the crypto-savvy, a deep-dive panel discussing the nuances and trajectories of digital currency might be the ticket.
Promote Your Event
Cast a wide net. Don’t just limit your promotional efforts to one realm. You are limitless in the metaverse. Harness both the tangible and virtual arenas. Seek to forge partnerships with key figures in the VR and crypto niches. The event promotion in the metaverse means transcending boundaries and the community is the key in crypto and their endorsement can serve as a magnet, drawing their followers to your event.
Choosing the Right Hosting Service
The metaverse is an expansive digital realm teeming with endless opportunities, but its true potential can only be realized when you find the right hosting services or metaverse platforms to host your events, interactions, or experiences. for your events or interactions.
- User Experience: Different platforms offer various levels of immersion, interactivity, and customization. Your choice will directly impact the attendees’ experience and how they engage with the content.
- Audience Reach: Some platforms have established vast communities, while others are niche. Choosing a platform frequented by your target audience increases the success rate of your event or activity.
- Functional Needs: Depending on your event’s requirements—whether it’s a conference, concert, game, or workshop—certain platforms may be more suitable than others due to the specific tools and features they offer.
- Security: With the virtual realm’s growth, ensuring the safety and privacy of your attendees is a must. No room for privacy concerns. The right platform will have robust security measures in place to prevent unauthorized access and data breaches.
- Cost and Monetization: Some platforms may come with high operational costs, while others might offer avenues for monetization, such as ticket sales, virtual goods, or advertising spaces.
Where to Host Your Metaverse Event?
Each of these platforms offers distinct experiences, from socializing and gaming to professional collaborations, making the metaverse more diverse and expansive. Choose wisely.
Decentraland: A blockchain-based virtual world where users attend events, play games, trade goods, and socialize globally. Known for its immersive digital ecosystem, it’s a go-to for hosting conferences, gaming, and even virtual marketplaces.
SANDBOX: A game-based metaverse, underpinned by Ethereum, where you can buy and sell virtual land. Recognized for its stability and security, it uses the SAND token for transactions, especially for gas fees on the Ethereum network.
Nakamoto: The NAKAverse stands out for its real in-game economy. Users can buy virtual land, construct buildings, and trade using the $NAKA token.
Metahero: Distinct for its 3D scanning technology, Metahero can transform real-world objects into high-definition virtual avatars and items. It’s a portal to the metaverse, offering unique virtual experiences.
Star Atlas: A gaming metaverse that converges blockchain, video gaming, and decentralized finance. Its foundation is the Solana blockchain platform, and it features an in-game currency, POLIS.
Bloktopia: Conceptualized as a 21-story virtual skyscraper, Bloktopia pays tribute to Bitcoin’s 21 million cap. It’s a hub for avatars to socialize, learn about cryptocurrency, and even design creative spaces.
Roblox: A widely recognized online game platform boasting over 20 million games. It’s not just a gaming platform but also a space to flaunt avatars dressed in accessories from renowned brands.
Spatial: This AR and VR platform is a beacon for collaboration. Users can join virtual rooms through various devices to share content, and ideas, and work in a synchronized manner.
Upland: A unique NFT metaverse tethered to the real world. It’s rapidly evolving as a major blockchain-based economy, allowing users to trade digital properties linked to real-world addresses.
Successful Metaverse Events
In 2021, the sports giant Nike launched their first Metaverse campaign with a branded digital world inside Roblox. It was one of the first significant efforts from a top-tier brand to blend sales, marketing, gamification and gaming. It also provided a virtual showroom where visitors could flaunt their avatars’ new virtual Nike gear.
MVMF22 marked a huge milestone for Over the Reality as they teamed up with Decentraland. This wasn’t just an ordinary collaboration but a cross-metaverse event where two major Web3 platforms took center stage. Rather than focusing solely on technological advancement, this partnership radiated music and joy worldwide. It’s worth noting that Over the Reality also set up a platform during Decentraland’s Metaverse Music Festival 2022. From November 10th to 13th, this stage showcased performances from globally acclaimed DJs and musicians.
Metaverse events have expanded beyond just the realms of creativity, making waves in the automotive sector as well. Hyundai’s introduction of the New Creta in Decentraland is a testament to this trend and deserves a spot in our top ten metaverse events. On June 9, 2022, participants had the unique opportunity to experience the brand-new SUV, paired with live music and complimentary wearables. Hyundai Venue N Line also got a place inthe metaverse.
Future of Metaverse Events
As the physical and virtual worlds become more intertwined, we can expect to see more hybrid events. These would combine in-person experiences with metaverse components, allowing both on-ground and online participants to interact seamlessly.
Ah, there will be more opportunities for monetization too. Virtual merchandise, ticketing systems, branded virtual spaces, and in-event advertising might become significant revenue streams.
Future metaverse events will likely leverage emerging technologies like haptic feedback and brain-computer interfaces. This could make experiences more tactile and emotionally resonant, from feeling the bass at a virtual concert to sensing the handshake of a business associate. So, expect to see, hear, and feel more in the metaverse. Maybe even smell too, but that is optional.
Beyond entertainment, the metaverse can be huge for educational events too Virtual classrooms, interactive training modules, and simulations will become commonplace, offering students and professionals deeper learning experiences.
What Now?
Virtual events using metaverse technology might become a more sustainable alternative to large physical gatherings, which often have significant carbon footprints.
Read More:
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- Artful Adventures in the Metaverse: The British Museum and The Sandbox Team Up
- From Paris to the Metaverse: Dior’s NFT Sneakers Take the Fashion World by Storm!
On top of all that, there is a huge growth expectancy. According to projections from McKinsey & Co., the metaverse’s value could skyrocket to $5 trillion by 2030.
On a similar note, Mark Zuckerberg, the head honcho at Meta Platform, envisions a future where a billion individuals could earn substantial sums within this thriving digital realm.
So, what are you waiting for?
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